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Horror comes in many shapes and forms… Private collection.
... quiet… quiet … BANG! Darryl Jones has recently suggested to label unhorror the blockbuster, mainstream “marketization” of the post-millennial horror, which compensates for its depoliticized and polished nature by the implementation of the now “dominant aesthetic technique” called scare-jumps or “jump-shocks”.
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Engraving depicting the most successful magic lantern ghost show of the 19th century, Étienne-Gaspard Robertson’s Fantasmagorie. Source: F. Marion, L’Optique, 1867. From Wikipedia.
In his On Deep History and the Brain, historian Daniel L. Smail suggested that technologies and dedicated socio-economic systems develop around specific psychotropic practices, that is, practices which piggyback our neuroendocrine system to deliver a rewarding, addictive experience (Smail 2008). According to Smail, the period that ranges from the Peace of Westphalia (1648) to the imperial coda of the French Revolution (1815) stands out as a pivotal moment in the “invention” of a distinctly modern mass economy of psychotropic products and practices.
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“2019 Bela Lugosi Dracula Funko Super7 ReAction 9943.” Author: Brechtbug (CC BY-NC-ND 2.0)
You know the drill. You went to the movies to watch the latest installment or the much talked about reboot of your favourite horror/thriller series. You read the interviews, you heard the podcasts, you checked some quite promising non-spoiler reviews. This time it really looked like the new movie could be a lot of fun. All you hoped for was a breath of fresh air, and then… meh. Nothing. Been there, done that. Déjà vu. Just more of the same.
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“Movie Theater at Shibuya.” Author: naoyafujii (CC BY-NC 2.0).
Cinema provides a virtual environment specifically engineered to stimulate our cognitive and sensorial inclinations – for our own entertainment. The cinematic experience itself is an embodied simulation based on illusory stimuli able to elicit the mirror neurons of our brains – putting us effortlessly in the characters’ shoes and making us feel what they feel (Gallese and Guerra 2012; Gallese and Guerra 2015). The illusion does not stop at emotionally connecting to the characters’ adventures. We intuitively transform opaque cinematic techniques into flawless narratives (e.g., converting an illogical jump cut into the natural blink of an eye).
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Original poster for the Spanish 1966 horror movie El sonido de la muerte (“The Sound of Horror”, dir. José Antonio Nieves Conde). All rights reserved. Source: IMDb
Perhaps no other cinema and literary genre has already experienced the same exploration of genre variations as horror. Giant ants, blobs, werewolves, vampires, ghosts, humanoid monsters, shapeshifting creatures, living dead, living meteors, interdimensional demonic books, mind-controlling aliens, bloodthirsty hounds from hell, televisions as infernal gateways, invisible bloodthirsty dinosaurs… yes, you read that right: El sonido de la muerte (“The Sound of Horror”, Spain, 1966) features an invisible prehistoric reptilian creature hatching from a fossilized egg after being inadvertently awakened by controlled explosions carried out by a group of archaeologists. Given enough time and a competitive environment, every cinema genre is set to exploit a mind-blowing number of variations of its own tropes, but horror truly stands out. Is there anything that has not been thrown at the wall by horror producers to see if it sticks? Is there a limit to what can be literally thought of? And, most interestingly, why are we so addicted to horror?
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